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Social Media

Losing trust: The Digital Advertising reputational crisis

Introduction Hello friend, The first of July 2021 my beautiful daughter was born. For the first time in years, I’ve spent months far from the Agency’s daily struggle. Liberated from the incessant rain of mails, WhatApps, Teams messages, briefs and problems to solve we live our days by; I’ve had long hours of baby naps […]

Categories
Social Media

Problems analyzing Social Media

Introduction   Many years ago, I discussed with a friend that many forms of traditional advertising would end up disappearing because it was impossible to measure its impact. “How do you assess the impact of a magazine’s page, or an OOH creativity? It’s impossible to know how many people actually looked at it, much less […]